Safety for Smart Machines.

Branding, Naming.

Developing a new name and logo for the growth of Fort Robotics.

About

What will construction look like in a generation? Built Robotics develops solutions for the toughest problems in the industry.

Their first vehicle is autonomous, smart, and efficient: the ATL-74R. It takes the latest sensors from self-driving cars, retrofits it into proven equipment from the job site, and develops a suite of autonomous software designed specifically for the requirements of construction and earthmoving.

I have been working along with Built to develop branding, vehicle livery, and photography for the brand both for today and tomorrow.

Branding

Strength and Security.

Translating ideas into visuals.

I worked with Fort to rename and select a new name for their legacy business. Fort reflects the strength and safety their technology provides in the robotics industry. Once we settles on the name, I designed a logo to reflect to embody the name while proving practical in industrial applications.

Project summary

Project
Branding and Naming
Client
Role
Designer
Scope
Branding, naming, website design, logo, corporate collateral.
Term
December 2018 – July 2019

Hi, I’m Erol.

Let’s work together.