Photography at Twice

The Botanic Gardens

We worked with the San Francisco Conservatory of Flowers to shoot at their greenhouse using only existing Twice secondhand clothing and accessories. This was the first seasonal photoshoot under my direction. It was the beginning of a more fashion-forward branding effort to move away from the stigma of secondhand and elevate Twice.

Project summary

Talent
Kris Jung
Agency
Photographer
Erol Ahmed
Stylist
James Caoagan
HMU
Creative direction
Erol Ahmed
Year
2014
For