Designer and purveyor of fine leather goods.

Logo Design.

A new brand finds inspiration in old roots.

About

Fetson is a modern designer of fine leather goods. For the logo design, I worked to develop a sturdy and flexible logo. The use of a bold monogram-shield lends itself to embossing on the finished product, while the shape conjures up the hide mark found on 100% leather items.

Logo

Project summary

Project
Logo Design
Client
Fetson
Role
Designer
Scope
Logo
Term
January 2020 – July 2020